Prague, May 18, 2026 – Czech unmanned aircraft manufacturer Primoco UAV is expanding its management team with two experienced executives. Irena Schöpp becomes the company’s Marketing Director, while Tereza Koucká will lead the Human Resources division. Both bring extensive international experience and will support the company’s continued growth in global markets.
“The company has been growing steadily for a long time, and naturally we are also expanding our management team, which now consists of nine members. We want to attract exceptional talent with international experience who will help us further strengthen the company’s technological capabilities as well as our position in global markets. I am pleased that Irena Schöpp and Tereza Koucká are joining Primoco,” says Ladislav Semetkovský, founder and CEO of Primoco UAV.
Tereza Koucká appointed new HR Director
Tereza Koucká has more than ten years of experience in HR, employee development, and talent management. She previously worked at Coca-Cola HBC and Asseco Central Europe, where she focused on HR business partnering, employee training, and recruitment. In recent years, she served as Director and later as a member of the executive board of Business Leaders Forum, where she introduced programs focused on management development and supporting women in executive roles.
She graduated from Charles University and completed an accredited coaching program.
“My ambition is to support the continued growth of Primoco UAV through a strong corporate culture, talent development, and modern HR that serves as a partner both to management and employees. I believe that people are the key to innovation, quality, and the company’s long-term success,” says Tereza Koucká.
Marketing to be led by Irena Schöpp
Irena Schöpp joins as Marketing Director. She is an experienced executive specializing in B2B marketing for technology companies. She joins Primoco UAV from IBM, where she served as Marketing Manager for the Northern and Central Europe region.
She has previously held positions at Samsung Czech Republic and Czech Airlines. She graduated from Prague University of Economics and Business.
“My goal is to build a strong and effective marketing strategy for Primoco UAV and further strengthen its position as a leading player in the medium-sized unmanned aircraft segment, not only in Europe but also in other global markets,” says Irena Schöpp.
